So here it is the new ethicallyessential site. All sorts of lovely goodies on it, though as it's only recently gone properly live (though beta in June / July) not as many as there will be - perhaps 150 - 200 items just now.

But what lovely goodies they be! Manuka honey that's not only delicious but also antibacterial and all sorts. Then there is Tamari soy sauce, Great Zapatista coffee and more.

Hey we even like the design (though we would I guess).

Have a look and tell your friends if you like organic, fairtrade and co-op kit.

I hate to do it but as there was such a lot of positive comment to the newsletter written for our sister company ECRM I just have to mention these two articles about Social Media Marketing.

Firstly, the one describing the basics about what it is etc. Find Social Media Marketing 1 here.

Secondly, the one that gives some "how to" stuff. Find Social Media Marketing 2 here.

Now I know there's nothing startlingly new here and anyone who has used Social Media probably knows all this stuff, but quite a few people getting the newsletter seemed to like the fact that it brings quite a lot together in one place and is useful as a reminder to experts and a starting point for tyros.

I am not sure whether this is cool or not nor how good it is but interesting none the less.

TwitterJobSearch, just launched into beta today. Developed by Workhound, TwitterJobSearch pulls up Tweets that are only job-related and links to the underlying job posting.

Most of these seem to link to other job sites such as CareerBuilder or more niche job sites which all seem to be using Twitter to post their latest openings. But with TwitterJobSearch, you search across all of them, and results are ranked by both relevance and by how recently they’ve been posted.

A job search for “software engineer” returns 4,838 results, and you can reorder results by geography simply by adding the name of a city to the search.

Some interesting stuff on 'Making the most of search' on the IAB site.

Matt Brittin, director of Google reckons that “The slowdown will speed up consumer adoption of online, those who can adapt fastest will survive.”

Who can disagree with that? (Well actually I am pretty sure that a whole load of 'old codgers' will, but then they won't survive - very Darwinian!)

I am not so sure that Gary Reid's claim that “search engine optimisation is really simple” is quite so true. Yes, most of it is not rocket science, but then nor are most jobs, especially banking and look how wrong they got something that is essentially simple. I guess I would say that given our involvement in SEO, but........

The bit about mobile by Charles Sword and the claim that what we are seeing now on mobile is the delivery of “answers not links” seems a little OTT but the most fun must surely be had from Ian Saunders talk on semantics where he pointed out that:

• ads for cutlery have appeared alongside a news item for a stabbing
• ads for condoms have appeared alongside a review of the movie Troy
• ads for ladies’ hosiery have appeared alongside a site about the Chicago White Sox

I wonder what the best (worst?) semantic and funniest matching error is? Let me know.

Fascinating survey about what some insiders think are the top tactics to go for in 2009. There's probably some 'in fashion' bias to the whole thing but it's a great indicator.