Comscore released a report last month that showed that more than 3 out of 4 UK searches are conducted on Google.

With those sorts of figures one has to really start to wonder whether the 'Microsoft factor' will eventually overtake Google too?

The report shows that in June, Google increased its lead as the most popular
search engine in the U.K. to 75.3 percent of all search queries, followed
by eBay (5.5 percent), Yahoo! (4.3 percent) and Microsoft (3.4 percent).

Total U.K., Age 15+ - Home & Work Locations

Property June 2008

Total Internet 100.0
Google 75.3
eBay 5.5
Yahoo! 4.3
Microsoft 3.4
Ask Network 2.4
AOL LLC 2.3
Facebook 2.2

Is there the real chance that people will get bored with Google or is it just so good that people don't care that it's so dominant?

Other notable findings from the Comscore report include:

• There were 3.9 billion total searches conducted in the U.K. during the month.
• 31 million U.K. Internet users conducted at least one search.
• U.K. searchers conducted an average of 124 searches per searcher during the month, or 4.1 searches per day.
• U.K. searchers made a combined total of 937 billion visits to a search engine in May, with an average of 4.1 searches per visit.

Web site: http://www.comscore.com